The recent revitalisation and reactivation of urban public space has been clearly connected to the emerging phenomenon of a hybrid urban media space, merging the digital sphere and the urban landscape. However the actual materialising outcome seems to be mainly dominated by commercial interests. We need to better understand the options we have, to actively influence the development of our future cities and engage in shaping them. Thus the article illuminates the strong parallels between different urban revitalisation strategies and the growing influence of various new media tools in shaping our lives and surroundings.


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