The article takes into consideration the production 28 from the structural point of view. Focuses of the analysis are the cinematic aspects and cross-media elements that contribute to a high-technological product, which structures its narration by means of asite- specific storytelling form unfolded throughout the urban texture.

I argue the innovative nature of the project is not to be found in the original mix of media and distribution platforms, but rather it might reside in the potentiality to reshape existing filmic, visual and artistic procedures framing them within a new hybrid form.

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