Dynamic media architecture can offer information and spectacles that are freely accessible to everyone in the urban space. It transforms cities into expanded open air theaters, where people can be constantly informed and entertained. On the other hand, it very often uses energy coming from non-renewable resources.
Is it possible to save and even generate clean energy while displaying dynamic visual messages through architectural skins? Lately some cutting-edge artists and designers like Loop.pH have shown that this is not only possible, but it might be the future of urban surfaces, that are becoming more and more multifunctional as an interface between people and their environment.