Nowadays the role of media architecture and their relationship with the landscape they identify have completely changed: from urban signals to symbolising themselves. The media architecture and urban screens are now the place for the most inventive experimentations of the latest colour and light technologies: multi-coloured or mirrored materials, new materials or innovative materials tested in buildings.

The essay will describe the analysis carried out on the book “Schermi Urbani” (K. Gasparini, publishing Wolters Kluwer) on new light and colour smart technologies available nowadays for the cladding of architectural surfaces and with visibility and communication purposes.



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